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Why using hight conversion popup's is so important for your landing pages.
Are you thinking about utilizing a website popup for a website landing page? Are you concerned the risk outweighs the reward?
You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.
With Popup's you can engage with your prospect and not chase them away.
Pop-ups are effective because most people need to be asked twice and have something really pointed out to them. You will notice when you are in a store with a sales person they often ask you the same question a couple of times. A bad sales person won’t stop asking or asks at the wrong time.
- Design it like a landing page. The image points to the form.
- Keep it simple. This exit pop-up is fast to read.
- Keep the form simple. You can also test skipping a form and pointing them to a page with more details and a form on it.
- Provide benefits bullets if relevant.
- Use the appropriate CTA label to fulfill the users desire.